Lincoln decided last summer it was time to sell, David tells us. ![]() David declined to name the other contenders, but there were a total of four interested parties. However, it was not the only company that considered making the purchase. He says Runway Playa Vista had been on Invesco Real Estate’s radar for a couple of years now. The deal took five years, Lincoln Property senior EVP David Binswanger tells us. We caught up with Lincoln Property for an inside look. The purchase from Lincoln Property, Phoenix Property and Alcion Ventures was years in the making. Invesco Real Estate beat out several other firms to land Runway Playa Vista in a $475M sale that adds to its growing presence in the burgeoning community. ![]() By adding these environmental graphics to the parking garage, as well as to the entire project, guests can create identifiable links to certain destinations.Behind The Deal: The $475M Sale Of Runway Playa Vista In the large on-site parking structure, the design team implemented bold, pops of color that differentiate between floor levels. Spanning over 200,000 SF of retail space, the site needed a wayfinding system that makes guests feel confident. The design team worked to create a space that is as memorable and enjoyable as it is easy to navigate. › A space for creatives, entrepreneurs, foodies, entertainment enthusiasts, and adventure seekers. See other environmental graphic design projects. RSM Design collaborated on the environmental graphics around the space to seamlessly integrate wayfinding signage into the artistic environment. The development team at Runway brought in FREE MARKET to enhance it’s tenant collection and attract guests. FREE MARKET’s special programming division leverages vital relationships with stakeholders, building owners, and the real estate community to cultivate and activate key retail and mixed-use development projects. RSM Design worked with the existing logo to create the overall visioning for the project, as well as a full signage and wayfinding package, parking garage graphics, and graphics for select tenants.įREE MARKET is an ever-evolving collective that develops and markets curated products, services, and experiences by combining strategy with artistic understanding. ![]() These components were integrated into the signage alongside simple typography and laser cut details. The team selected a contemporary black and white palette with bold accent colors. These elements would also set the tone for the rest of the project design. During the renovation, much of the architecture would remain the same but RSM Design worked to select new color palettes, materials, and environmental graphics for the facades. The former site had become out-dated and dull, and because of the property’s prime location and surrounding market, RSM Design was brought on to refresh the overall aesthetic. The client’s vision for the site was to create an eclectic and urban aesthetic with the end goal of attracting a collection of creative tenants. Playa Vista is located two miles east of the Pacific Ocean, just a few miles north of LAX Airport and within blocks from the iconic recently renovated Spruce Goose Hangar (now home to Google’s Los Angeles HQ). Runway is a retail street village in the vibrant community in Los Angeles called Playa Vista.
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